workplace respect campaign

This impactful campaign aimed to raise awareness around sexual harassment, with one component focused specifically on the mining industry and the other on general workplace environments. I developed a comprehensive creative plan and produced a range of assets, including stills, animations, and videos, for an integrated rollout across Google and Meta platforms. Collaborating with an external production agency, I briefed and co-produced videos that resonated with audiences on a personal level. This project highlights my ability to handle sensitive topics through thoughtful, engaging design and strategic campaign planning.

using dynamic animations to capture attention and drive audience engagement and inquiries

education is key to a sucessful campaign

For this campaign, we incorporated educational video content to add depth and authenticity. Bringing in real people with genuine experiences ensured that the messaging resonated and felt authentic, rather than just promotional. By combining striking visuals with impactful, story-driven videos, we crafted a campaign that captures attention while engaging audiences on a meaningful level, appealing to a broad spectrum of viewers.

workplace respect campaign

using dynamic animations to capture attention and drive audience engagement and inquiries

education is key to a sucessful campaign

Got Cakey Crowdfunding

Lick Colour Booklet