In a highly competitive EOFY sale season, I developed and executed a social campaign that delivered outstanding results. Leveraging a combination of assets across Meta and Google platforms, I crafted a creative strategy focused on audience engagement and conversion. Collaborating closely with creators, I directed and briefed video content to support the campaign, alongside designing both animated and static graphics. Working with Meta specialists to refine audience targeting, this campaign achieved an impressive ROAS of 4.31X, underscoring its effectiveness in a saturated market.