For Perth Zoo’s summer visitation campaign, I developed and implemented a creative strategy aimed at key locations across Perth and surrounding areas. The campaign achieved remarkable success, generating a 12x ROAS, driven by a compelling mix of animations, stills, and video content. From concept through to production, filming, and post-production, I was involved end-to-end, ensuring every element aligned with the vision. Unique, expressive copy gave personality to each animal, adding a playful charm that resonated with audiences. This project highlights my ability to create dynamic, full-scope campaigns that engage, entertain, and drive impressive results.