Rebranding Balabala to Zhen Clinic was an inspiring project, blending authenticity with a fresh, modern approach. With Zhen meaning "genuine" and "true," I developed messaging and taglines that reflect the clinic’s values, aiming to connect with a Western audience while remaining true to its predominantly Asian clientele.

This rebrand went beyond a name change. I redesigned the logo, crafted a UX-focused landing page, and created a strategy deck with brand guidelines to unify every detail. Collaborating with interior designers, I brought this refreshed identity to life in the clinic's physical space, designing print collateral to complement the brand’s essence. Through creative workshops, I aligned the team with Zhen Clinic’s new vision, balancing tradition with modern sensibilities to create a welcoming, culturally resonant brand experience.