This social-driven campaign had a powerful purpose: creating employment opportunities for impoverished communities in Cambodia. I developed the creative direction, focusing on a vibrant mix of playful imagery, impactful videos, textures, and meaningful messaging. The campaign highlighted colour, texture, and shape to convey a story that resonated deeply with audiences. Consciously crafted to benefit both people and the planet, this campaign generated over $400K in investment, showcasing the potential of thoughtful, purpose-led design to inspire action and support positive change.