For the launch of a UK-based online brand into a new market, I led the creative strategy and execution of a comprehensive multi-channel campaign. To support the launch, I coordinated in-person PR activations and art-directed, edited, and rolled out a full suite of assets tailored to resonate with the new audience. This included seeding assets, web visuals, and launch materials for paid, CRM, and organic channels, ensuring cohesive messaging and engagement across platforms. This project showcases my expertise in adapting brand identity for new markets and delivering impactful, cross-platform campaigns.