For Active Blast’s entry into the skincare market, I led the comprehensive creative strategy and launch plan, ensuring a powerful and cohesive brand introduction. As the Art Director and producer, I guided a full-scale photoshoot, working alongside a skilled 3D animator to bring depth and dimension to the campaign. My role included managing all aspects of production—from coordinating the photographer and overseeing budgets to handling the post-production process, including detailed retouching and editing of still assets. This project reflects my expertise in creative direction and end-to-end campaign execution for a successful product launch.