fACEGYM x sephora cAMPAIGN
For FaceGym’s international launch into Sephora stores, I led the art direction and production for a campaign promoting an exclusive kit designed to encourage in-store purchases. I collaborated with the Sephora team to align with their internal specs and guidelines, ensuring seamless integration. My role involved creating and editing social content for both paid and organic channels, capturing the essence of the FaceGym brand for a global audience. Additionally, I developed assets for the Product Listing Page (PLP) to introduce FaceGym to Sephora’s customers, with campaign content featured across Sephora’s social media channels, amplifying reach and visibility.
High-quality motion graphics played a crucial role in the campaign's success across both Sephora & FaceGym channels
Social Driven content
To strengthen the campaign, we created socially-driven content that, alongside high-quality photography and videography, added depth and extended audience engagement. Behind-the-scenes moments were particularly impactful, offering an intimate look into the brand and helping to establish a genuine, relatable connection with the audience. This proved highly successful to the campaigns reach as it was used on both paid and organic and actually outperformed the more polished content.