For this holiday campaign, I led the creative direction and production from concept through execution, crafting a cohesive and impactful brand experience. Serving as Art Director/producer on set, I oversaw every visual detail and managed post-production editing to ensure a polished final result. I developed a visual merchandising plan and designed both animated and printed assets for in-store displays, creating a festive and engaging atmosphere. Additionally, I crafted the packaging design for holiday gift boxes, rounding out a comprehensive campaign that captured the essence of the season across all touchpoints.