For this equity crowdfunding campaign, I created compelling ads designed to drive revenue and attract retail investors. Through a blend of still graphics, animations, and video content, the campaign generated over $700K in funding. Collaborating with our internal team and a PR agency, we strategically leveraged paid ads to maximise reach. This effort not only secured financial support but also built a community of individuals invested in the brand’s culture and mission, fostering a deeper, lasting connection with our audience.