In collaboration with the iconic interior designer Kelly Hoppen, I led the creative and art direction for the launch of a new line of modern wallpapers and borders. Seeking a unique, visually engaging way to showcase the collection, we opted for a fresh, geometric approach that perfectly aligned with the product’s contemporary aesthetic. I managed the set design, from sourcing and styling distinctive furniture pieces that complemented the wallpaper’s modern look to coordinating the overall wardrobe to harmonise with the design.

The shoot was executed in two parts: carefully crafted room set builds and stylised imagery, creating a rich visual experience with a balanced mix of smooth modern textures and rugged elements like exposed concrete and textured rugs. Additionally, I captured social content to extend the campaign’s reach across digital platforms. This project received prominent exposure, featured across multiple publications and shared on both Lick and Kelly Hoppen’s social channels, showcasing my ability to execute a cohesive and impactful multi-channel campaign.