I developed a creative strategy for the launch of an innovative retail store, set to transform the paint industry. From concept to execution, I art directed and produced a photoshoot that captured the brand's vision, managing everything from editing imagery to producing high-impact, launch-ready visuals. Additionally, I crafted both long-form and social-first video content, seamlessly blending storytelling with brand messaging. To complete the launch, I designed in-store and digital assets, ensuring a cohesive brand experience across all channels. This project highlights my ability to drive a complete, multi platform campaign for a bold retail debut - the first of its kind for a standalone paint retail store!