Lick x soho house
Partnering with the iconic members' club Soho House, I worked closely with their team to art direct and produce a campaign that reflects their brand’s unique aesthetic and exclusivity. I developed digital ads aimed at driving strong ROI and providing social proof of the campaign’s impact. The project included creating both long-form and short-form content tailored for the Google and Meta ecosystems, maximising reach and engagement. I also edited both imagery and video to ensure a cohesive, polished look across all assets, capturing the essence of Soho House in every detail
Blending two worlds seamlessly through the art of decorating
We incorporated a continuous line across multiple assets, as showcased in the video. This line symbolises the intersection of two worlds, merging in a creative collaboration. This unique element adds cohesion, appearing not only in digital assets but also across packaging, which features a bold gridline design for added visual impact.
